How to measure Your Brand's Success

After we develop a new brand we love to measure the performance of the brand. So, we have developed a simple method to evaluate our client's new brands on a regular basis. We measure brand performance by looking at the following three parameters:

Demand: monthly sales volume
Speed: how fast is a customer going through the buying process
Price: selling for a premium without offering discounts

Typically, we expect to see a significant change in all of the three parameters. Below is a sample graph showing the trendline for one year. The re-branding was done in April that year.

https://stickybranding.com/3-metrics-to-manage-brand-performance/

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