After we develop a new brand we love to measure the performance of the brand. So, we have developed a simple method to evaluate our client's new brands on a regular basis. We measure brand performance by looking at the following three parameters:
https://stickybranding.com/3-metrics-to-manage-brand-performance/
- Demand: monthly sales volume
- Speed: how fast is a customer going through the buying process
- Price: selling for a premium without offering discounts
https://stickybranding.com/3-metrics-to-manage-brand-performance/
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