Brand Builder Box™ Blog

An elevator speech is a clear, brief message about your company or organization.  This message is ideally just one sentence and communicates who your audience is, how your customers can benefit from your offerings, and  what you're offering .  The elevator speech is typically about 30 seconds – the time it takes people to ride from the top to the bottom of a building in an elevator. Here is how you should structure your elevator speech: "We help X to do Y by providing Z." X: Your Target Audience Be as specific as you can who your customer is.  Y: What Problem are you solving? Be as specific as you can what actual, real problem you are solving Z: Your Offering Be as specific as you can what you are offering Examples are:  "We help business owners and leaders create powerful brands and produce all brand touch-points by offering brand sessions and a cloud-based brand development system."  "Our company helps individuals and companies to find the...

Internal branding is the active management of the company culture within an organization. The company culture might be where employees become more customer focused and more business focused. Internal branding is an organized, communications and behavior driven process, which leads to the desired brand identity. Here are 5 steps to build a strong internal brand 1. Develop 3 to 7 Company Values Company values represent to core of your business.  These values are the reason the customers trust you and buy from your company. The best way to develop these values is to work with the executive team and revisit the reason why the company is in business. Revisit the vision and the mission statement and carve out the essence of your business.  2. Create Effective and Attractive Visual Touchpoints Communicating the company values properly is as important as creating them. Don't stop after you created the company values and expect that everybody will start living by them. ...