Your tagline or slogan is what describes what sets you apart from your competition. It is the reason why you earn the market share that you aim for. For example, Lyft's tagline is “your friend with a car.” Uber's tagline is “your private driver.” It becomes clear that Lyft's market share are riders that look for a more casual and easy-going ride, whereas Uber riders are looking for a more reliable, business-like experience. Here is an infographic of four very different industries that own a certain market share and their taglines. Important to note is that every single company owns this certain category in the industry. Industry Infographs by Ingemar Anderson Every brand tagline should fulfill the following criteria: The tagline resonates with your target audience The tagline captures your mission The tagline reflects your persona
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