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What is an Elevator-Speech?

An elevator speech is a clear, brief message about your company or organization. This message is ideally just one sentence and communicates who your audience is, how your customers can benefit from your offerings, and what you're offeringThe elevator speech is typically about 30 seconds – the time it takes people to ride from the top to the bottom of a building in an elevator.
Here is how you should structure your elevator speech:

"We help X to do Y by providing Z."

  • X: Your Target Audience
    Be as specific as you can who your customer is. 
  • Y: What Problem are you solving?
    Be as specific as you can what actual, real problem you are solving
  • Z: Your Offering
    Be as specific as you can what you are offering
Examples are: 
  • "We help business owners and leaders create powerful brands and produce all brand touch-points by offering brand sessions and a cloud-based brand development system." 
  • "Our company helps individuals and companies to find the right life insurance product by utilizing the largest insurance database available in the market." 
Why are elevator speeches so important for your brand?

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