Skip to main content

What is an Elevator-Speech?

An elevator speech is a clear, brief message about your company or organization. This message is ideally just one sentence and communicates who your audience is, how your customers can benefit from your offerings, and what you're offeringThe elevator speech is typically about 30 seconds – the time it takes people to ride from the top to the bottom of a building in an elevator.
Here is how you should structure your elevator speech:

"We help X to do Y by providing Z."

  • X: Your Target Audience
    Be as specific as you can who your customer is. 
  • Y: What Problem are you solving?
    Be as specific as you can what actual, real problem you are solving
  • Z: Your Offering
    Be as specific as you can what you are offering
Examples are: 
  • "We help business owners and leaders create powerful brands and produce all brand touch-points by offering brand sessions and a cloud-based brand development system." 
  • "Our company helps individuals and companies to find the right life insurance product by utilizing the largest insurance database available in the market." 
Why are elevator speeches so important for your brand?

Comments

Popular Posts

3 Steps to Re-Branding Your Company

Sometimes, you hear that a company announces that they are planning a rebranding initiative. You might wonder what exactly this means. Are they changing their logo, their brand colors or maybe even adding some additional brand touchpoints like signage or event banners to the brand?

What might often be overlooked is what a rebranding initiative really entails. Rebranding is the changing of a company's brand's identity. A company's Brand Identity includes everything from why the company is in business, how they operate and what they are offering. Rebranding a company can be compared to a person not only changing the person's cloth. It is more like a person decides to go to different restaurants, changing the job, getting new friends or even changing a partner. Here are the three basic steps to rebrand your company:
Research how people see your brand by looking at your Brand Image.Review and re-define your Brand Identity.Hire a graphic designer to create your Brand Persona…

Brand Image, Identity and Personality

Did Amazon Jump the Curve–Again?

The new Amazon Cube will be shipped on June 21, 2018. This is the first TV "remote control" that is 100% voice controlled, and it is not a marginal improvement over conventional remote controls. It is certainly considered as a technology and usability jump of magnitudes.
But this is not the first time Amazon jumped the curve. In the mid 90's, Amazon was the first to sell books online and became a major player in the book retail industry. Amazon has announced to implement the delivery of products via drones. These are two more examples where Amazon is creating solutions that are not just improvements of a certain offering. They mark milestones in the evolution of the usage of technology.
Amazon seems to follow the same path as Apple did by doing what Steve Jobs said once: make products not twice as good but 10 times better.
Does your company have the ability to jump the curve? Let's assume you have an insurance brokerage firm. Can you create a service for your client…