Here is how you should structure your elevator speech:
"We help X to do Y by providing Z."
- X: Your Target Audience
Be as specific as you can who your customer is.
- Y: What Problem are you solving?
Be as specific as you can what actual, real problem you are solving
- Z: Your Offering
Be as specific as you can what you are offering
- "We help business owners and leaders create powerful brands and produce all brand touch-points by offering brand sessions and a cloud-based brand development system."
- "Our company helps individuals and companies to find the right life insurance product by utilizing the largest insurance database available in the market."
Why are elevator speeches so important for your brand?