What is an Elevator-Speech?

An elevator speech is a clear, brief message about your company or organization. This message is ideally just one sentence and communicates who your audience is, how your customers can benefit from your offerings, and what you're offering. The elevator speech is typically about 30 seconds – the time it takes people to ride from the top to the bottom of a building in an elevator.
Here is how you should structure your elevator speech:

"We help X to do Y by providing Z."

X: Your Target Audience
Be as specific as you can who your customer is.
Y: What Problem are you solving?
Be as specific as you can what actual, real problem you are solving
Z: Your Offering
Be as specific as you can what you are offering

Examples are:

"We help business owners and leaders create powerful brands and produce all brand touch-points by offering brand sessions and a cloud-based brand development system."
"Our company helps individuals and companies to find the right life insurance product by utilizing the largest insurance database available in the market."

Why are elevator speeches so important for your brand?

Comments

3 Steps to Re-Branding Your Company

Sometimes, you hear that a company announces that they are planning a rebranding initiative. You might wonder what exactly this means. Are they changing their logo, their brand colors or maybe even adding some additional brand touchpoints like signage or event banners to the brand? What might often be overlooked is what a rebranding initiative really entails. Rebranding is the changing of a company's brand's identity. A company's Brand Identity includes everything from why the company is in business, how they operate and what they are offering. Rebranding a company can be compared to a person not only changing the person's cloth. It is more like a person decides to go to different restaurants, changing the job, getting new friends or even changing a partner. Here are the three basic steps to rebrand your company: Research how people see your brand by looking at your Brand Image . Review and re-define your Brand Identity . Hire a graphic designer to create your Bra

Jumping The Curve

On October 6, 2011, the day after Steve Jobs died, Guy Kawasaki gave a talk at the Silicon Valley Bank’s CEO Summit. He talked about lessons he learned from Steven. And one lesson he mentioned was "jump the curve". What Steve meant by that statement is not really a new concept but it makes clear what entrepreneurs really need to do if they want to become and stay relevant. You certainly have seen a typical product life cycle curve that every product runs through. The picture below illustrates this curve. What Steve is referring to is the fact that if companies, especially start-ups, want to avoid the harsh headwind from their competition, and if they like to grow their business, they need to be innovative and bring a new product onto the market, which is unique and valuable to the customers – they need to jump onto a new product lifecycle curve.

Branding vs. Brand

It is important to make a distinction between the term Brand and Branding. If we use the analogy of an iceberg, things underneath the waterline are represented by the term Brand. They are not immediately seen by the audience, like employees, suppliers, and even the company's products or services, customers and other partners represent the brand. In contrast, Branding is an activity that is visible and is considered the process of designing brand identity . Items that are the result of branding include all identifying artifacts like the logo, icons, avatars, taglines and the company name. The output of branding activities consists also of a style guide, employee guidelines, the vision and mission statement and a list of company core values. If we go one step further and create branded touchpoints like flyers, business cards, posters, etc., we consider this step Marketing. Marketing is illustrated as ships that come and go from the iceberg. Brand Builder Box™ considers the e

Brand Builder Box™ Blog

Search This Blog