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Unique and Valuable

Imagine a product that is very unique but does not have any value for anyone. You might agree that this product would not be worth much. Now, think of a product that is very valuable but not unique, then the product would not be worth much either because a lot of competitors produce the same product and there is an over-supply, which causes prices to plummet and margins for the producer become only sustainable for mass production.
In other words, a company has the best selling proposition when its products are unique and valuable to the customers.
The same is true for brands. A brand will need to be unique and valuable, so people feel drawn to the brand.
It is remarkable that big brands have figured out their formula for brand success and are constantly developing their brand to stay relevant. So, it is no wonder that big brands become bigger over time.  Brandz.com analyzes hundreds of brands and creates an annual report for each country and for the world. These reports show annual percentage increases of the 100 most valuable brands each year in the double digits. You can read the entire report for 2018 in below window and in full screen. http://brandz.com
What is also remarkable is that bigger brands always outperform every index there is in every financial aspect. The report shows clearly that branding is the key to a successful business.

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