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Forbidden Branding

I grew up in Europe in a country next to a very small republic called "German Democratic Republic" GDR. There was nothing democratic about that country, it was a dictatorship and economic development was non-existent. 
Because we had relatives in the GDR my family was allowed to visit once a year, so we crossed the Iron Curtain a few times before and after The Berlin Wall came down. The city we went to is called Jena, a small town located about 100 miles south of Berlin. 


Volks Eigener Betrieb (VEB) means in English publicly-owned business. Every business in the GDR was a member of an industry-wide Kombinat that managed all vertical departments like production, research, development, and sales. 

What I witnessed then left a deep impression on me. I was a teenager at the time and I only understood later what I saw then: a country where brands had been completely suppressed

This experience has given me my motivation today to help businesses distinguish themselves and create value for their customers. This is what branding is all about: being unique and creating value. Can you think of brands that fall into this category? You might wonder how your brand compares. 

Building a unique and valuable brand is challenging if you do not have the right tools or guidance. This is why we at Reprospace stepped up and created an offering that takes branding to the next level. 

What if you as a small business owner could afford to create a valuable and unique brand and also manage it for free online? We have created a knowledge blog about branding, a cloud-based Brand Management System, affordable branding packages that include the production of all brand touchpoints, and we offer face-to-face brand workshops that get you started. 

You can use our Brand Worksheet which is shown below. It starts with your elevator-speech, your tagline, and a description of your ideal customer.



Are you ready to bring your brand to the next level? You can fill out the entire Brand Workbook and visit www.brandbuilderbox.com or call us at 360-697-2286.


Ingemar Anderson


Ingemar AndersonPresident Reprospace, LLC
Mobil: +1-206-849-6855Main:  +1-360-697-2286 Ext. 404
Direct:+1-360-626-0241Email: ingemar.anderson@reprospace.com
1450 NW Finn Hill Road
PO Box 572
Poulsbo, WA 98370
WWW.REPROSPACE.COM
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