Skip to main content

12 Lessons Learned From Steve Jobs

The day after Steve Jobs died, Guy Kawasaki gave a talk at the Silicon Valley Bank’s CEO Summit. After watching his speech I felt that many of his lessons really touch on doing great branding, so I  summarized these 12 lessons in this post.
  1. Experts are clueless, don't listen to them if you want to create a new product sub-category.
  2. You cannot ask customers what they want if you plan to develop a new sub-category. They will think status quo and just try to improve the existing products marginally. 
  3. The biggest challenge will win. Challenge your team to make big jumps, they will pay off. 
  4. Design truly counts, use big graphics and big fonts.
  5. Jump curves from one product cycle to another and don't follow one to the end. His motto is Change or Die. It is important to make big inventions – make products not twice as good but 10 times better. Think telegraph to telephone. 
  6. All that really matters is if it works or not.
  7. Real entrepreneurs don't compete on price. (Price vs. Value)  
  8. Value is different than Price. Companies can charge a higher price for products that are valuable to the user and unique in the market. See Uniqueness and Valuable graph below.
  9. A-players hire A+ players. Good CEO always higher people that are smarter than themselves – at least in the field, they are hired for. 
  10. CEOs can demo and use the company's product 
  11. Real Entrepreneurs ship. If they have developed a new product that is unique and valuable to the customer, they don’t worry about making the product perfect before they ship it. If the product is not unique but just valuable and not unique, however,  it has a lot of competition in the market and the product quality needs to be the best it could be to be able to complete.  
  12. Some things need to be believed to be seen. 


Post a Comment

Popular Posts

3 Steps to Re-Branding Your Company

Sometimes, you hear that a company announces that they are planning a rebranding initiative. You might wonder what exactly this means. Are they changing their logo, their brand colors or maybe even adding some additional brand touchpoints like signage or event banners to the brand?

What might often be overlooked is what a rebranding initiative really entails. Rebranding is the changing of a company's brand's identity. A company's Brand Identity includes everything from why the company is in business, how they operate and what they are offering. Rebranding a company can be compared to a person not only changing the person's cloth. It is more like a person decides to go to different restaurants, changing the job, getting new friends or even changing a partner. Here are the three basic steps to rebrand your company:
Research how people see your brand by looking at your Brand Image.Review and re-define your Brand Identity.Hire a graphic designer to create your Brand Persona…

Brand Image, Identity and Personality