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Welcome to Brand Builder Box™ Blog

What an exciting moment. Our new blog all about branding is up and running. Our goal is to provide a wealth of information all around the subject of branding, rebranding and marketing. Please do not hesitate to comment on any of the posts. You do not need to log in or have an account to post.

We look forward to hearing from you.
Ingemar Anderson


Ingemar Anderson
President Reprospace, LLC
Mobil: +1-206-849-6855
Main:  +1-360-697-2286 Ext. 404
Direct:+1-360-626-0241
Email: ingemar.anderson@reprospace.com
1450 NW Finn Hill Road
PO Box 572
Poulsbo, WA 98370
WWW.REPROSPACE.COM
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Popular Posts

3 Steps to Re-Branding Your Company

Sometimes, you hear that a company announces that they are planning a rebranding initiative. You might wonder what exactly this means. Are they changing their logo, their brand colors or maybe even adding some additional brand touchpoints like signage or event banners to the brand?

What might often be overlooked is what a rebranding initiative really entails. Rebranding is the changing of a company's brand's identity. A company's Brand Identity includes everything from why the company is in business, how they operate and what they are offering. Rebranding a company can be compared to a person not only changing the person's cloth. It is more like a person decides to go to different restaurants, changing the job, getting new friends or even changing a partner. Here are the three basic steps to rebrand your company:
Research how people see your brand by looking at your Brand Image.Review and re-define your Brand Identity.Hire a graphic designer to create your Brand Persona…

Brand Image, Identity and Personality

Branding vs. Brand

It is important to make a distinction between the term Brand and Branding. If we use the analogy of an iceberg, things underneath the waterline are represented by the term Brand. They are not immediately seen by the audience, like employees, suppliers, and even the company's products or services, customers and other partners represent the brand.

In contrast, Branding is an activity that is visible and is considered the process of designing brand identity.  Items that are the result of branding include all identifying artifacts like the logo, icons, avatars, taglines and the company name. The output of branding activities consists also of a style guide, employee guidelines, the vision and mission statement and a list of company core values.

If we go one step further and create branded touchpoints like flyers, business cards, posters, etc., we consider this step Marketing. Marketing is illustrated as ships that come and go from the iceberg.
Brand Builder Box™ considers the entire p…