Welcome to Brand Builder Box™ Blog

What an exciting moment. Our new blog all about branding is up and running. Our goal is to provide a wealth of information all around the subject of branding, rebranding and marketing. Please do not hesitate to comment on any of the posts. You do not need to log in or have an account to post.

We look forward to hearing from you.

Ingemar Anderson

Schedule an Appointment
	Ingemar Anderson President \| Reprospace, LLC
	Mobil: +1-206-849-6855 Main: +1-360-697-2286 Ext. 404 Direct:+1-360-626-0241 Email: ingemar.anderson@reprospace.com
	1450 NW Finn Hill Road PO Box 572 Poulsbo, WA 98370
	WWW.REPROSPACE.COM

Stay Branded–Stay Relevant? Visit us at BrandBuilderBox.com

Affordable Graphic Design – Stunning Results? Hire us for your Design Project KitsapInspire.com

We publish Local Authors. Find out about their books. Visit KitsapPublishing.com

Are you an author? We design and print your book. Visit our Author Services

Commercial printing done right. Check out KitsapPrinting.com

Comments

3 Steps to Re-Branding Your Company

Sometimes, you hear that a company announces that they are planning a rebranding initiative. You might wonder what exactly this means. Are they changing their logo, their brand colors or maybe even adding some additional brand touchpoints like signage or event banners to the brand? What might often be overlooked is what a rebranding initiative really entails. Rebranding is the changing of a company's brand's identity. A company's Brand Identity includes everything from why the company is in business, how they operate and what they are offering. Rebranding a company can be compared to a person not only changing the person's cloth. It is more like a person decides to go to different restaurants, changing the job, getting new friends or even changing a partner. Here are the three basic steps to rebrand your company: Research how people see your brand by looking at your Brand Image . Review and re-define your Brand Identity . Hire a graphic designer to create your Bra

Jumping The Curve

On October 6, 2011, the day after Steve Jobs died, Guy Kawasaki gave a talk at the Silicon Valley Bank’s CEO Summit. He talked about lessons he learned from Steven. And one lesson he mentioned was "jump the curve". What Steve meant by that statement is not really a new concept but it makes clear what entrepreneurs really need to do if they want to become and stay relevant. You certainly have seen a typical product life cycle curve that every product runs through. The picture below illustrates this curve. What Steve is referring to is the fact that if companies, especially start-ups, want to avoid the harsh headwind from their competition, and if they like to grow their business, they need to be innovative and bring a new product onto the market, which is unique and valuable to the customers – they need to jump onto a new product lifecycle curve.

Branding vs. Brand

It is important to make a distinction between the term Brand and Branding. If we use the analogy of an iceberg, things underneath the waterline are represented by the term Brand. They are not immediately seen by the audience, like employees, suppliers, and even the company's products or services, customers and other partners represent the brand. In contrast, Branding is an activity that is visible and is considered the process of designing brand identity . Items that are the result of branding include all identifying artifacts like the logo, icons, avatars, taglines and the company name. The output of branding activities consists also of a style guide, employee guidelines, the vision and mission statement and a list of company core values. If we go one step further and create branded touchpoints like flyers, business cards, posters, etc., we consider this step Marketing. Marketing is illustrated as ships that come and go from the iceberg. Brand Builder Box™ considers the e

Brand Builder Box™ Blog

Search This Blog