Is this how your audience sees you?

Is This How Your Audience Sees You?

One of the tasks early in the brand building process is doing research about your audience. In my definition, your audience are all people who get or can get in touch with your brand at one point or the other. This also include people or groups who see your brand even if they did not specifically look for what you are offering, or even if they are not even remotely potential customers.

In the "Listening" stage of your brand building process you will find out what your audience sees.

Here are some techniques that help find out what they see:

Asking for a review on your website or in invoices that you send out to your customers
Personally ask individuals
Research the Internet to find comments and mentioning about your company

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