How do your customers see you?

12 Lessons Learned From Steve Jobs

The day after Steve Jobs died, Guy Kawasaki gave a talk at the Silicon Valley Bank’s CEO Summit. After watching his speech I felt that many of his lessons really touch on doing great branding, so I summarized these 12 lessons in this post. Experts are clueless, don't listen to them if you want to create a new product sub-category. You cannot ask customers what they want if you plan to develop a new sub-category. They will think status quo and just try to improve the existing products marginally. The biggest challenge will win. Challenge your team to make big jumps, they will pay off. Design truly counts, use big graphics and big fonts. Jump curves from one product cycle to another and don't follow one to the end. His motto is Change or Die. It is important to make big inventions – make products not twice as good but 10 times better. Think telegraph to telephone. All that really matters is if it works or not. Real entrepreneurs don't compete on price. (Price v

Top Ten Branding Mistakes – Series #2 of 10 – Mistake #2: "Assuming creating a cool logo is enough"

Top Ten Branding Mistakes – Series #2 of 10 – Mistake #2 "Assuming creating a cool logo is enough" Everything your customer sees tells a story. Branding touches everything you say, do, and ... not do. Good Morning, First of all, I need to apologize to you. Many of the recipients of my last email might have received an email starting with the greeting: "Hi there at, <company name>”. My intention was to fill in your company name but I mixed up the fields, so some only received “Hi there at,”. Such a greeting is certainly not only a turn-off but also bad branding . So, this is the unplanned branding mistake #1 and 1/2: make sure you build a complete lead and customer list, test every branding touch-point you create and make sure it looks and feels right . Again, I am sorry for my mistake. Now, I am working on our database that has over 1,000 customer records to complete the contact information. Until this is completed thi

What is Deep Branding?

Do you want to know what's hidden deep down in your brand? Deep Branding is when you look carefully at both sides of your brand: Inside your business: dive deep into your own business vision, mission, and values. Outside of your business: look every possible touchpoint between your company and your potential audience. Deep Branding is a relatively new term that describes activities performed by company owners, managers or third-parties that plan to look at more than just their logo and their website when branding a company, product or service. We have developed Brand Builder Box™ to provide a platform that allows deep branding. Our online-platform enables to run and document brand workshops and audits. You can create a free account here Brand Audit Account . I ngemar Anderson Schedule an Appointment Ingemar Anderson President | Reprospace, LLC Mobil: +1-206-849-6855 Main: +1-360-697-2286 Ext. 404 Direct

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