The oldest Sales Strategy: Features Vs. Benefits

It is much easier to sell the results of a product than the product itself. That's why you should not talk about the product, you should talk about how this product will change the customer's life.

Customers are not interested in a certain product, they are interested in solving their problem. You need to find your customer's sweet spot.

Feature Vs. Benefit by Ingemar Anderson

Here is a great video on this subject on YouTube:

https://youtu.be/-Yr9e7X6wjU

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