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What is Brand Equity – Your Brand is an Asset

Over the last decade, it has become more apparent that one of the ways the mega-tech companies grow is acquiring smaller startups. Business Insider has created a graphic that shows a great chart of larger companies and the brands they have purchased over the years.


What's interesting is that many of these acquisitions were based on a brand that a startup has created.

http://interbrand.com/best-brands/best-global-brands/2017/ranking/

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